ipeeinthepool Posted April 25, 2021 #1 Share Posted April 25, 2021 Celebrity's CMO has left the company. This is the person that brought us, AI, Sail Beyond Borders, Wonder Awaits, Gwyneth Paltrow's lifestyle brand and evolved modern luxury into whatever it is today. It should be interesting to see the new direction for the Celebrity brand. Does anyone have any suggestions for the new marketing officer? Link to comment Share on other sites More sharing options...
tfred Posted April 25, 2021 #2 Share Posted April 25, 2021 wouldn't surprise me, but I don't take that as a reversal of direction - so you anti AI folks calm down. CMO doesn't dictate company direction, as they work in collaboration with X itself and some direction for RCG. He also could have gotten bored with cruise lines given the business these days (he came from Air BnB) 1 Link to comment Share on other sites More sharing options...
upwarduk Posted April 25, 2021 #3 Share Posted April 25, 2021 Do we have a name of the ex CMO? Link to comment Share on other sites More sharing options...
tfred Posted April 25, 2021 #4 Share Posted April 25, 2021 Assuming that the OP is correct - Peter Giorgi He had/has been there since 2016 1 Link to comment Share on other sites More sharing options...
TeeRick Posted April 25, 2021 #5 Share Posted April 25, 2021 1 hour ago, ipeeinthepool said: Celebrity's CMO has left the company. This is the person that brought us, AI, Sail Beyond Borders, Wonder Awaits, Gwyneth Paltrow's lifestyle brand and evolved modern luxury into whatever it is today. It should be interesting to see the new direction for the Celebrity brand. Does anyone have any suggestions for the new marketing officer? He probably left Celebrity because another cruise line offered him a "boatload" of money to work for them. 3 Link to comment Share on other sites More sharing options...
ipeeinthepool Posted April 25, 2021 Author #6 Share Posted April 25, 2021 50 minutes ago, tfred said: Assuming that the OP is correct - Peter Giorgi He had/has been there since 2016 I sense that you don't trust me https://www.seatrade-cruise.com/people-opinions/celebrity-cruises-cmo-peter-giorgi-leaving Link to comment Share on other sites More sharing options...
Pinboy Posted April 25, 2021 #7 Share Posted April 25, 2021 Speaking for myself--- I suggest this topic be removed. It's a personal thing between him and the Company and none of anyone's business on a public forum. " wouldn't surprise me, but I don't take that as a reversal of direction - so you anti AI folks calm down ". Nonsense. Link to comment Share on other sites More sharing options...
ipeeinthepool Posted April 25, 2021 Author #8 Share Posted April 25, 2021 2 minutes ago, Pinboy said: Speaking for myself--- I suggest this topic be removed. It's a personal thing between him and the Company and none of anyone's business on a public forum. " wouldn't surprise me, but I don't take that as a reversal of direction - so you anti AI folks calm down ". Nonsense. Nonsense. The CMO sets the marketing direction for the company and that's interesting for everyone that is a Celebrity customer. This post is not discussing any of his personal interactions with Celebrity. 2 1 Link to comment Share on other sites More sharing options...
Fouremco Posted April 25, 2021 #9 Share Posted April 25, 2021 It seems to me that these initiatives flowed from above, with the CMO being responsible for marketing them. As long as LLP remains in place, I doubt that you'll see a change in direction to such things as AI 2 1 1 Link to comment Share on other sites More sharing options...
Rare PTC DAWG Posted April 25, 2021 #10 Share Posted April 25, 2021 12 minutes ago, Pinboy said: Speaking for myself--- I suggest this topic be removed. It's a personal thing between him and the Company and none of anyone's business on a public forum. " wouldn't surprise me, but I don't take that as a reversal of direction - so you anti AI folks calm down ". Nonsense. Agree.. 1 Link to comment Share on other sites More sharing options...
Pinboy Posted April 25, 2021 #11 Share Posted April 25, 2021 7 minutes ago, ipeeinthepool said: The CMO sets the marketing direction for the company and that's interesting for everyone that is a Celebrity customer. Perhaps you forgot to include " The CMO and his/her team " -- Either way, I could care less who the Executives are in ANY Company. I do care what the Company offers and if it suits my needs or wants. 1 Link to comment Share on other sites More sharing options...
ipeeinthepool Posted April 25, 2021 Author #12 Share Posted April 25, 2021 (edited) 7 minutes ago, Pinboy said: Perhaps you forgot to include " The CMO and his/her team " -- Either way, I could care less who the Executives are in ANY Company. I do care what the Company offers and if it suits my needs or wants. Perhaps you should care. The CMO is responsible for setting the marketing direction for the company and that is what the company offers. Maybe you like GOOP. If you're not interested, then I guess you can move onto another thread. Edited April 25, 2021 by ipeeinthepool Link to comment Share on other sites More sharing options...
Pinboy Posted April 25, 2021 #13 Share Posted April 25, 2021 1 minute ago, ipeeinthepool said: Maybe you like GOOP. LOL--- NOPE-- 3 minutes ago, ipeeinthepool said: The CMO is responsible for setting the marketing direction And HIS/HER TEAM-- So, one person leaving the Company doesn't mean a " crock " , etc, etc . 1 Link to comment Share on other sites More sharing options...
tfred Posted April 25, 2021 #14 Share Posted April 25, 2021 34 minutes ago, ipeeinthepool said: I sense that you don't trust me https://www.seatrade-cruise.com/people-opinions/celebrity-cruises-cmo-peter-giorgi-leaving trust you, but there are always tons of rumors that fly around Link to comment Share on other sites More sharing options...
Fouremco Posted April 25, 2021 #15 Share Posted April 25, 2021 This is like the recent debate about who a given ship's captain is. Some people care, for a variety of reason, and others couldn't care less, as long as the captain is competent. Similarly, some care about the CD, others don't. Now we can add the CMO to the list. If you aren't interested, fine, just go on to another thread. 8 1 Link to comment Share on other sites More sharing options...
ipeeinthepool Posted April 25, 2021 Author #16 Share Posted April 25, 2021 2 minutes ago, Pinboy said: So, one person leaving the Company doesn't mean a " crock " , etc, etc . Ok, you must be right. However, I predict a new marketing campaign about 3 - 4 months after a new CMO starts. Link to comment Share on other sites More sharing options...
Pinboy Posted April 25, 2021 #17 Share Posted April 25, 2021 1 minute ago, ipeeinthepool said: Ok, you must be right. However, I predict a new marketing campaign about 3 - 4 months after a new CMO starts. Agree --the " Team " better come up with something better than that GOOP " Infomercial " cruise. While we are still not in favor of the AI, we will continue to cruise on Celebrity -- never had anything to complain about. 1 Link to comment Share on other sites More sharing options...
Pinboy Posted April 25, 2021 #18 Share Posted April 25, 2021 14 minutes ago, Fouremco said: Now we can add the CMO to the list LOL-- The list might get tooooo long and " influence " whether to take the cruise or not. As long as the food, service, price , etc---- What's the difference ? 1 Link to comment Share on other sites More sharing options...
RealBatman Posted April 25, 2021 #19 Share Posted April 25, 2021 I'm not trying to hijack this thread... but I don't know what some of the abbreviations mean. LOL! (laughing out loud). 😉 What is: AI (artificial intelligence?) GOOP (I have NO idea) LLP (I assume it has something to do with the CEO - chief executive officer?) Thanks... back to the arguments... er... discussions. 1 1 Link to comment Share on other sites More sharing options...
LGW59 Posted April 25, 2021 #20 Share Posted April 25, 2021 8 minutes ago, Pinboy said: LOL-- The list might get tooooo long and " influence " whether to take the cruise or not. As long as the food, service, price , etc---- What's the difference ? For someone who thinks this post should be removed, you have quite a bit to say about it. 3 1 3 Link to comment Share on other sites More sharing options...
Rare cruisestitch Posted April 25, 2021 #21 Share Posted April 25, 2021 (edited) Goop is not an acronym...it’s a product “invented” by a “celebrity spokesperson”. It is of questionable value, and that’s being generous. AI is “always included” LLP is Lisa Lutoff-Perlo Edited April 25, 2021 by cruisestitch 1 Link to comment Share on other sites More sharing options...
gerelmx Posted April 25, 2021 #22 Share Posted April 25, 2021 5 minutes ago, RealBatman said: I'm not trying to hijack this thread... but I don't know what some of the abbreviations mean. LOL! (laughing out loud). 😉 What is: AI (artificial intelligence?) GOOP (I have NO idea) LLP (I assume it has something to do with the CEO - chief executive officer?) Thanks... back to the arguments... er... discussions. AI Always Included Goop is a wellness and lifestyle brand and company founded by actress Gwyneth Paltrow. LLP CEO Initials (Lisa .........) 2 Link to comment Share on other sites More sharing options...
Fouremco Posted April 25, 2021 #23 Share Posted April 25, 2021 (edited) 11 minutes ago, RealBatman said: I'm not trying to hijack this thread... but I don't know what some of the abbreviations mean. LOL! (laughing out loud). 😉 What is: AI (artificial intelligence?) Always Included GOOP (I have NO idea) A wellness/lifestyle brand/company founded by actress Gwyneth Paltrow LLP (I assume it has something to do with the CEO - chief executive officer?) Lisa Lutoff-Perlo Thanks... back to the arguments... er... discussions. Hope that helps. 😊 Edited to add that I see that @gerelmx is quicker on the keyboard. Edited April 25, 2021 by Fouremco 2 Link to comment Share on other sites More sharing options...
Rare NMTraveller Posted April 25, 2021 #24 Share Posted April 25, 2021 I would leave the Goop out of the marketing. While it makes for some very entertaining threads, it is at best laughable. Link to comment Share on other sites More sharing options...
Pinboy Posted April 25, 2021 #25 Share Posted April 25, 2021 9 minutes ago, LGW59 said: For someone who thinks this post should be removed, you have quite a bit to say about it. I find it interesting -- nothing personal towards anyone else's comments. " Celebrity's CMO has left the company. This is the person---- " People leave companies every day , but, somehow , their leaving attracts comments on a public Cruise forum. Why ??? Let's say " Joe Shmoe " left XYZ Company , and you liked shopping there, what difference would it make ? Link to comment Share on other sites More sharing options...
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