Logo Rebrand

[newtocruiseinblue]

Thoughts?

[cruisestitch]

Are you suggesting or speculating or have you seen this?

[hcat]

Just now, newtocruiseinblue said:

Thoughts?

do not like.. Baseball team colors!

[hcat]

1 minute ago, hcat said:

do not like.. Baseball team colors!

 

[bikerunner]

Its on there FB page.  Hoping its just for the announcement of the ship xcel or whatever they want to call it.  Its not on their website yet, and no announcement yet on what is going on.  

3 minutes ago, cruisestitch said:

Are you suggesting or speculating or have you seen this?

 

[Jeremiah1212]

5 minutes ago, cruisestitch said:

Are you suggesting or speculating or have you seen this?

 

 

[Lena11033]

The new ship is on the website for booking and they released a YouTube video for it heavily featuring organge.

 

Personally I don't care either way about the colour. From a design point of view I get it, it's designed to be bold, stands out and playful - based on the advertising they've done for all the other edge class ships it makes sense.

Hopefully orange rebrand wasn't the only thing they were releasing today along with the new ship.

[Mr. Click]

So who in Miami went to Syracuse U????

 

[mahdnc]

Maybe the color of the logo changes with the season.  We are looking at the fall logo.

[hcat]

6 minutes ago, Jeremiah1212 said:

 

 

that was short. with.jarring music!

[Fairsky84]

Terrible logo.

Even more terrible ship name. Possibly the dumbest name in the industry.

What is Celebrity thinking? 

[Lena11033]

1 minute ago, Fairsky84 said:

Terrible logo.

Even more terrible ship name. Possibly the dumbest name in the industry.

What is Celebrity thinking? 

 

Maybe someone loves spreadsheets? 🤔

[Honolulu Blue]

1 hour ago, newtocruiseinblue said:

Thoughts?

My first thought was Hollywood Squares, the Peter Marshall-hosted version.  I was a young 'un when that first aired and I didn't get all the jokes then.

 

My second thought is that new regimes often change logos - not always, but sometimes.  Some do it to draw attention away from the other changes that have been made, and some do it to draw attention away from the lack of other changes.  I'll leave it up to you which category the LHB administration is in.

Edited November 7, 2023 by Honolulu Blue

[hcat]

49 minutes ago, Lena11033 said:

 

Maybe someone loves spreadsheets? 🤔

that was my thought!

[YankeeFan4Ever]

Isn't that the exact orange of the Magic Carpet?

 

Kinda makes sense if you think about it...

[Georgia_Peaches]

The color of the X appears to be the same as the magic carpet color on the side of the E class ships.  Maybe they are trying to tie in the hideous color choice of the MC with the brand itself.

[upwarduk]

Maybe it’s been coloured to differentiate from X - Twitter in a previous life.

[NutsAboutGolf]

Looks like the new leadership including RCG are trying to differentiate themselves by doubling down on the orange for some reason.  Here's a fairly good view of what it should look like

 

[Fairsky84]

I always hoped the Edge-class ships would follow a 4-letter naming pattern:

Celebrity Edge
Celebrity Apex
Celebrity Luxe
Celebrity Opus
Celebrity Icon
(BTW, Celebrity filed trademarks for "Opus" and "Luxe" back in 2018 but never used the names.)

But "Xcel" is beyond stupid. It's not a real word. It's a commonly used Microsoft program. And it doesn't match the premium, classy reputation the Celebrity brand has been attempting to build for years. It feels down-market and corny. Overall, I've been disappointed with how Celebrity has been moving in recent years. This new name/logo just confirms my suspicions. 

Edited November 7, 2023 by Fairsky84

[C 2 C]

Club Orange moves to Celebrity....

[Ex-Airbalancer]

Is Celebrity trying to predict the out come in November 2024 with using the colour Orange ? 🤔

[C 2 C]

1 hour ago, newtocruiseinblue said:

Thoughts?

Orange is the name of the Royal House in the Netherlands.  It is the team colour of the Dutch football team  (The game played with your feet).  Since I was born there, I have lots of orange shirts to wear on board.

[NutsAboutGolf]

One positive thing about the "Royalization" of X is they are innovators so maybe we will get some new features.  I'm sure they'll do something different with the Eden space as right now its just used as a stage for DJs/bands

[Fairsky84]

I always thought painting Magic Carpet orange made it look like scaffolding or construction equipment on the side of the ship. Yes, it catches the eye but not in a good way. 

[C 2 C]

7 minutes ago, Ex-Airbalancer said:

Is Celebrity trying to predict the out come in November 2024 with using the colour Orange ? 🤔

Orange jump suits come to mind.